This specialized paper is to help meat keep its color and hide the extra juices that run out of the meat. Pink / peach butcher paper retards the loss of moisture when cooking. It's FDA approved for BBQs and smoking meats, and it will not trap moisture. It allows the meat to breathe through the paper, ensuring a smoky flavor when using to cook. If you intend to freeze products in pink / peach butcher paper, be sure to first wrap them in plastic.